Lifestyle. Styling life.
I have over 15 years’ experience as a B2C/B2B copywriter and content writer in the built environment and in the lifestyle brands curated in placemaking across health & wellbeing, food & beverage, homewares, beauty and fashion.
My strength is connecting your designed spaces with your ideal clients. By finding your voice, telling your stories and creating experiences that inspire beyond the visual, evoke human emotion and convey spirit of place.
My consumer lifestyle background adds value when writing about the use of private spaces and curation of public places. It also means I can write creatively and with confidence across a number of different channels.
I can help if you need any of the following:
Copy & Content Writing B2C/B2B
- Website text
- Articles & blog posts
- Newsletters & brand magazines
- Advertorial & promotions
- Press releases
- Brand profiles & case studies
- Brand guidelines
- White papers
- Editing & proofreading
- Content management
- Tone of voice development
- Story pitching
- Annotation for design
- International English
- Biophilic design writing
- Mindful space writing
- Multi-sensory storytelling
- Mindfulness journey creation
- Meditation scriptwriting
Biophilia & mindfulness
Biophilia. Love of life.
You will also get the benefit of my specialist knowledge and interest in biophilic design, multi-sensory engagement, placemaking for wellbeing, mindful spaces, meditation and mindfulness in nature, and meditation scriptwriting.
Talk to me about my meditation and mindfulness teaching.
Who I write for
Sectors. Diverse life.
Architects & Placemakers
My specialist copy & content writing service adds creative and targeted words to your visual collateral, to help you tell your story of place and drive client or visitor engagement. Human connection with spaces and design for wellbeing are my favourite subjects.
PR & Marketing Agencies
Whatever the size of your business, I write across all channels from press releases to web + print. Outsourcing copywriting frees you up to focus on strategy and media relations. I can also coach your junior executives, help with editing or step in when you’re extra busy.
You do the pictures, I’ll do the words! I can help with web, print or mixed packages. I’m used to working with designers, slotting into large international teams, picking up briefs quickly and hitting fast-moving deadlines. I can work remotely or in-studio, whichever suits you best.
Let’s make sure your brand is saying everything you need it to and to the right people. I can help you find your brand voice and tell your story across the relevant channels, working closely with you to get to know what you do, how you do it and why.
Sole Traders & Start-Ups
Do you have a tiny marketing budget for your small or artisan business? Flexible writing support could be the answer. We can talk about a one-off brand voice project, or we can look at a writing/editing service for a few hours a month.
Creative writing is useful in so many areas. If you have a need outside business, let’s talk it through. I have some unusual experience in editing and scriptwriting as well as in copy & content writing, so it’s always worth getting in touch.
Inspiration. Notes on life.
Always satisfying to see a piece go live! Our second blog post, working (very enjoyably) with Adele Kamel at Green Furniture Concept. The many good reasons for using modular furniture in today’s #placemaking. https://greenfc.com/stories/modular-furniture
I found out yesterday that our forest bathing event at Harcourt Arboretum is going ahead on 25 April. My yoga teaching partner Nadia Saadi and I have been hoping and praying we’d still be able to lead this, so we’re thrilled! Why not join us for a few peaceful hours...
Now and again I find myself explaining why I’ve made my meditation teaching my USP when writing for spaces & places. So I thought I’d do a little sketch. Key takeaways: Meditation teachers are adept at creating convincing journeys using all our senses; we can...
Get in touch
Connection. Sparking life.
London, Oxfordshire & Buckinghamshire
01844 351919 or 07982 756609
© Copyright 2021 Sophie Lacey Copywriting – All Rights Reserved.