Bringing your spaces & places to life with creative writing
Words. Narrating life.
Good copywriting brings spaces and places to life. The right words connect with people, they tell stories, they convey emotions, they suggest experiences, and they engage our senses beyond the visual. They help make your design human.
I specialise in creative and effective copywriting and content writing for architects, property developers, interior designers, garden or landscape designers, placemaking and associated lifestyle brands.
I work alongside creative professionals and marketing teams or with businesses directly.
Writing service
Lifestyle. Styling life.
I have over 15 years’ experience as a B2C/B2B copywriter and content writer in the built environment and in the lifestyle brands curated in placemaking across health & wellbeing, food & beverage, homewares, beauty and fashion.
My strength is connecting your designed spaces with your ideal clients. By finding your voice, telling your stories and creating experiences that inspire beyond the visual, evoke human emotion and convey spirit of place.
My consumer lifestyle background adds value when writing about the use of private spaces and curation of public places. It also means I can write creatively and with confidence across a number of different channels.
I can help if you need any of the following:
Copy & Content Writing B2C/B2B
- Brochures
- Website text
- Articles & blog posts
- Newsletters & brand magazines
- Advertorial & promotions
- Press releases
- Brand profiles & case studies
- Brand guidelines
- White papers
- Tenders
Related Services
- Editing & proofreading
- Research
- Content management
- Tone of voice development
- Story pitching
- Annotation for design
- International English
Mindful Spaces
- Biophilic design writing
- Mindful space writing
- Multi-sensory storytelling
- Mindfulness journey creation
- Meditation scriptwriting
Biophilia & mindfulness
Biophilia. Love of life.
You will also get the benefit of my specialist knowledge and interest in biophilic design, multi-sensory engagement, placemaking for wellbeing, mindful spaces, meditation and mindfulness in nature, and meditation scriptwriting.
Talk to me about my meditation and mindfulness teaching.
About me
Biography. My life.
I have been running my writing business for nearly 15 years, working with a variety of lifestyle brands and specialists in the built environment, retail and placemaking. My clients tend to stay with me and I like to build relationships with the people I write for.
I come from a family of entrepreneurs in the worlds of art, fashion, craft and design, and am well-versed in the communication of creative vision.
My half-Swedish heritage inspires a love of simple design concepts and an affinity with nature and organic materials, colours and textures, while my diploma in meditation teaching gives me a unique perspective on mindful spaces, biophilic design and placemaking for wellbeing.
Who I write for
Sectors. Diverse life.
Architects & Placemakers
My specialist copywriting & content writing service adds creative and targeted words to your visual collateral, to help you tell your story of place and drive client or visitor engagement. Human connection with spaces and design for wellbeing are my favourite subjects.
PR & Marketing Agencies
Whatever the size of your business, I write across all channels from press releases to web + print. Outsourcing copywriting frees you up to focus on strategy and media relations. I can also coach your junior executives, help with editing or step in when you’re extra busy.
Branding Agencies
You do the pictures, I’ll do the words! I can help with web, print or mixed packages. I’m used to working with designers, slotting into large international teams, picking up briefs quickly and hitting fast-moving deadlines. I can work remotely or in-studio, whichever suits you best.
LIFESTYLE BRANDS
Let’s make sure your brand is saying everything you need it to and to the right people. I can help you find your brand voice and tell your story across the relevant channels, working closely with you to get to know what you do, how you do it and why.
Sole Traders & Start-Ups
Do you have a tiny marketing budget for your small or artisan business? Flexible writing support could be the answer. We can talk about a one-off new brand voice project, or we can look at a writing/editing service for a few hours a month.
Other Organisations
Creative writing is useful in so many areas. If you have a need outside business, let’s talk it through. I have some unusual experience in editing and scriptwriting as well as in copywriting & content writing, so it’s always worth getting in touch.
Portfolio
Record. Documenting life.
Please click on the PDFs below for examples of the writing I’ve done. Each job is priced individually and your first consultation is free.
I recommend a phone call or Zoom chat to discuss your needs, or you can email me or connect on LinkedIn to get started.
What my clients say
Community. Sharing life.
We’ve worked with Sophie on a number of projects at Portland and her work has varied from brand strategy, guideline documents, copy editing and proof. Her ability to quickly understand the brief and immerse herself in the DNA of a brand make her a great asset on any writing project. I would highly recommend her and look forward to working with her again in the future.
Matt Meader
Senior Designer, Portland Design, London EC1
Sophie Lacey is a real asset for press releases, local newsletters and web text for our clients in the property and retail sectors. She works with close attention to every aspect of a writing project: from the initial planning/research and creative coordination right through to her delivery of well-crafted and effective copy – within budget.
Anna Coverdale
Coverdale Barclay PR & Marketing Agency, London W1
Our fashion PR agency has been working with Sophie Lacey to produce press releases for the past year. We appreciate her ability to quickly deliver quality material. Moreover, she has been able to communicate our brands’ creative and cutting edge approach with precision.
Alexis Temomanin
Director, Temomanin PR (fashion PR agency), London E1
We have been using Sophie Lacey to write, edit and proof material such as press releases, company biographies etc. She has been working with us for over three years now and we are always pleased with the quality of her work. She follows our clients’ briefs accurately, gets all the key messages across, writes with flair and impact, and consistently delivers projects by the deadline.
Paige Mengers
Director, Bright Light PR, Fulham, London
Sophie Lacey wrote the text for our website – we are really pleased with the quality of her writing as well as the time she put into understanding our particular brand values and the messages we wanted to convey about our business. She was meticulous and very professional.
Hervé & Mary Gatineau
Gatineau Patisserie, Summertown, Oxford
Sophie Lacey managed our PR for a year, successfully placing key stories in national media including The Independent, The Daily Mail, Channel 4 and Waitrose Weekend. Sophie is a stickler for detail and her succinct approach, whether pitching with a new angle or writing a response to a press request, helped to get our message across quickly and clearly.
Beverley Glock
Director, Splat Cooking Ltd (family cookery school and on-line store)
Blog
Inspiration. Notes on life.
Modular furniture in today’s placemaking
Always satisfying to see a piece go live! Our second blog post, working (very enjoyably) with Adele Kamel at Green Furniture Concept. The many good reasons for using modular furniture in today’s placemaking. https://greenfc.com/stories/modular-furniture
Forest bathing for architects
I found out yesterday that our forest bathing event at Harcourt Arboretum is going ahead on 25 April. My yoga teaching partner Nadia Saadi and I have been hoping and praying we’d still be able to lead this, so we’re thrilled! Why not join us for a few peaceful hours...
Placemaking copywriter & meditation teacher. Welcome to my beautiful world
This is the story of an unexpected rebrand. A copywriter turned inwards and having to launch myself again with a new focus during lockdown. Like many freelancers, I was forced to work harder to find projects and being much clearer on my niche made sense. Now, having...
Get in touch
Connection. Sparking life.
London, Oxfordshire & Buckinghamshire
01844 351919 or 07982 756609
info@slcopy.co.uk
© Copyright 2021 Sophie Lacey Copywriting – All Rights Reserved.