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My expertise is in copywriting
for lifestyle brands in the following areas:

fashion • beauty & wellbeing • food & beverage • artisan & luxury • design • homewares & gardening • property & retail destinations • eco & sustainable

Public Relations

  • Press releases
  • Company biographies
  • Case studies
  • B2B features & opinion
  • Planning & story generation
  • Online press pitches & responses
  • Advertorial & promotions
  • B2C feature pitches

Marketing

  • Web text
  • Content management
  • Integrated print & web
  • Advertising
  • Newsletters
  • Mail shots & emails
  • B2B tenders
  • B2B brand manuals

Point of Sale

  • Brochures
  • Brand magazines
  • Leaflets & flyers
  • Look books

Whether it’s a press release for the launch of a new collection, a consumer press case study, or a complete trade feature…I understand what your media contacts are looking for. I also know how to reach consumers and businesses directly with brand magazine or look book copy, advertising copy, leaflets/newsletters and web text.

Although lifestyle is my core business, I like to keep an open mind. I can write for companies with a scientific or technical focus, as well as charities and NGOs; involving specialists if your project requires it. A background in public and private sector PR (in-house and with agencies) and knowledge of both consumer and B2B media mean I have it covered.

My attention to detail and understanding of style for different media ensure that your message is put across with maximum impact, phrased and spelt correctly, and properly edited.

With my experience in PR, I can help with press lists and planning and I know how to respond to specific requests for information from the media. I can also edit and proof-read materials which are supplied by you.