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A graduate of the University of London, I hold an honours degree in Classical Studies from Royal Holloway College. My career began in the Education and Public Relations department of The Environment Agency, before a change of direction took me into a boutique PR agency specialising in the promotion of beauty & health brands—including the UK launch of cult skincare brand Environ®.

My writing service has been up and running for nearly ten years, working with my main interests: start-ups and small to medium businesses in the lifestyle sector. I come from a family of entrepreneurs in the worlds of art, fashion, craft and design, and am well-versed in the communication of creative vision.

My half-Swedish heritage inspires a passion for simple design and lifestyle concepts, drawing on a love of nature and organic materials, colours and textures; while my business also reflects my interest in food and cooking. I live in Oxfordshire with my green-fingered husband and two children: getting muddy and growing vegetables—with a home office overlooking the garden.